The biggest problem most marketers have online is a lack of leads. To become a successful internet marketer you really must understand that your success online is directly tied to steady lead flow. This is more important than the size of your leads database. You must have a steady flow of daily leads to have a successful online business.
There are a multitude of ways of generating leads from free strategies like article and video marketing to paid strategies like Pay Per Click advertising on Google, Yahoo, Bing and Facebook. The most important point to understand about lead generation is that the message that you deliver must be compelling enough for someone to want to join your list. That’s lead generation in its simplest form. The way to insure that your message is compelling to the target market is by solving a problem your target market is experiencing.
If you can compose a message which solves a problem or gets results for the target market you will generate leads. So how do you do that? It’s simple if you understand your market. Simply sit in front of your computer and think about what your target market would search for online. Once you understand what they are searching for you can now determine where they hang out online.
You will find that many hang out in forums or groups in organic lead generation facebook, MySpace or LinkedIn. Now that you know where they hang out, join some of those groups and forums. Read and learn from the conversations posted in these forums or groups. You will find a pattern of wants, needs, frustrations and desires developing in the conversations. Take that information and begin to develop your message accordingly.
Keep in mind, your message must solve an issue for the target market or you don’t get leads. In essence your message must solve:
If your message is compelling enough you will find yourself with more leads than you can call. This is the position you want to be in your business. Being at this state in your business will allow you to concentrate on building relationships with those leads so that they will begin to know, like and trust you.
Lead generation is not difficult; you just need to understand your market to get leads. The more you understand about your market and the more you can address them with compelling messages the more steady flow of leads you will gather on a daily basis.