Internet Marketing Tools – List Building Management and Communication

When you are first getting started building your list, one of the first internet marketing tools you are going to be using is an autoresponder to manage your list and the emails that are sent out to that list. You have two choices for how this will be done. Number one, you can pick an autoresponder service that charges a monthly fee to house your list and do your mailings for you…OR…you use your own email service and manage it yourself. So which way is the best?

I know when people are first starting out they are usually trying to conserve their money and they are very conscious of everything they spend money on. I get this…I’ve been there too…but I highly recommend going with the paid service and here’s why:

Be Compliant

First, using a good paid service removes any legal headaches you may have. What I mean by this is that the paid company makes sure that everything is in legal compliance and is operating within the laws. As long as you are following their system, you will be doing all that you need to be doing to stay within the law.

Better Communication through Better Deliverability

Next, paid systems usually have a much better deliverability rate. This is pretty important because you have spent your time getting people to opt-in to your list and you have spent time writing the emails in your autoresponder series…so the last thing you need is to be sending those messages off into cyber-space and never getting seen by the recipient. What a waste of time and money that would be!

List Management

Another thing to think about is maintenance. If someone decides to opt out of your list, a paid service will automatically remove that person from your list. If you are maintaining your list manually, you have to make sure this gets done. Sometimes you can be so busy that you forget, or you may miss the notification from that person that tells you they no longer wish to receive email from you. If this happens and you keep mailing them, you are out of compliance with the law.

More Features

A couple of other reasons I like to use a paid service is Plumbing & Heating that they usually have a lot more features than your basic email program that you would be using to manage all this yourself…things like RSS forwarding and click tracking. Click tracking helps you to see what is working and what is not, so you can be tweaking and making things better.

Potentially Free

And last but not least, one of my all time favorites…the paid services almost always have an affiliate program. This is awesome. You are building your list, building your business, and as you grow your list you will find people that need an autoresponder service, too. If they sign up using your affiliate link…you get paid…usually a percentage of what they spend on their autoresponder service every month. After a while, with enough referrals, your service could end up being paid for…so now your paid service is FREE. Very cool.

To me, a paid service is the only way to go. If you are doing things manually it pretty much takes the “auto” out of autoresponder…what is the point of internet marketing tools like that?? Let the paid service take care of your list management and communication issues automatically…so you can focus on other things that can’t be put on “auto-pilot”!

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